Audience

This first page is the most important to sell the story of your event,
create impact and engage your sponsors from the very start.

Thank you for allowing us the opportunity to present a very real and unique opportunity

to [change the lives of others for the better/make a difference to XYZ cause].

We are excited to present our plans for [this event], and with the help of your valued

contribution we are aiming to [set out your specific goal, e.g. raise £10,000, bring

about greater awareness of this cause].

Meeting this goal is vitally important to bring about these beneficial results [e.g. raise

money to buy new medical equipment or find an organ donor etc] and therefore we are

asking for much-needed help.

1) Detail the event you are presenting to your potential sponsors.

2) Briefly include a bit of background, history and motivation for being.

3) Explain the mission and/or cause – the ‘why’ of the event.

4) Sell the USP of this event.

5) Tell your client why this event is better than others.

6) Give an overview of the audience demographics and past successes.